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HOW MUSIC ADDS TO OUR HI VIBES!

🎵 Life is vibration infused with energy and oscillates at different levels of frequency, from dense to high and all the limitless frequencies in between. The Law of Attraction, simply put, is how we attract like vibrations into our life.

Kombucha is live microbes in constant motion; when fermented in a loving/high vibrational environment you yield the best results; and sound as well as intent and environment are key.

We brew in the Sussex countryside in resonance with nature and draw our spring water filtered through miles of fine Ashdown sand from deep below ground, ensuring utmost purity and a harmonious environment for our organic culture to thrive.

Just as ice crystals become knarled and twisted under intense microscopy when discordant, dense music is piped within the ice’s frequency, so, too, they form beautiful patterns when played harmonic music 24/7, and kombucha is no different.

Brewing in polluted cities with impure mains tap water can be fraught with problems, yielding kombucha that even modern day filter systems can’t ensure is entirely pure.

However a hi-rise urban brewer can create an oasis of peace and harmony cordoned off from the outside world using hi-vibe sounds like Buddhist chants, or singalong and tap a toe to soulful music like that of the unrivalled harmonies group The 5th Dimension; our go-to whenever we need a lift in the brewery.

The 5th Dimension were behind the huge 1960s Grammy Songs of the Year Up-Up and Away and Aquarius (Let the Sunshine in), and are undergoing something of a renaissance with top billing in the multi-award winning docu-movie Summer of Soul (2021), and now viral on Instagram reels with their definitive version of the Bacharach & David classic, One Less Bell to Answer.

Slower than their usual output, this powerful torch song sung by the angelic Marilyn McCoo accompanied with the heavenly harmonies of Billy Davis Jr, Florence LaRue - who leads 5D to this day! - Lamonte McLemore and Ron Townson (RIP) sold 8m copies and was kept off the Billboard top spot in December 1970 by George Harrison’s Oh Sweet Lord.

This classic YouTube clip has been seen over 4 million times:

https://www.youtube.com/watch?v=jqmS29CXNZ8