KOMBUCA biz for sale

3 years after discovering kombucha on a boathouse and upholding the tradition and standard for making authentic kombucha commercially in the UK, we are sorry to announce we are winding down our little business.

As individual GO Kombucha varieties sell out they’ll continue to be available in mixed packs until our entire stock runs dry by September. If ordering in bulk ensure you have enough fridge space — essential for Ginger Sencha! — or somewhere cool to store all other varieties (see our summer storage guidance here, and keep an eye on our online shop for availability as stocks run low)…

ALWAYS BOTTLED IN GLASS

When we started brewing kombucha in small batches in 2003, it never occurred to us to make it any other way. We have stayed true to the authentic Ancient Chinese method without adulteration or industrialised processing, and always bottling in glass to this day — the natural and safe medium for living, bacterially active tea.

However, sadly our home of 19 years — at a family vineyard in the heart of the beautiful East Sussex countryside (below) with its own spring well that made our kombucha extra special — has been forced into voluntary liquidation; another victim of the attack on small and agricultural businesses.

AT THE HEART OF WHAT WE DO

We’ve looked into every way possible to keep making GO Kombucha, including contract bottlers who could meet our award-winning specifications. But the two key things that make our kombucha real — being entirely unprocessed and bottled in glass — have proven to be the very obstacles standing in the way.

Most soft drink contract bottlers today only pack in cheaper plastic bottles and aluminium cans. Of those who still bottle in glass, pasteurisation is built into their process. Many run a mile when we explain our kombucha is unpasteurised and alive with billions of good bacteria and yeasts!

Not pasteurising — or applying other industrialised processes like filtration and artificial carbonation — is at the very heart of what we do. It’s what creates honest, wholesome kombucha that is virtually indistinguishable from homemade. Yet this is exactly what many consumers believe they are buying when they pick up “kombucha” in supermarkets.

BEWARE IMPOSTER BRANDS

It is a sad indictment of the sector we pioneered in 2003 — and paved the way for all who followed — that so many mass-produced “kombucha” brands today are made by contract bottlers using the same instant base mix: a proprietary concentrate called Manna-K that requires no fermentation time.

Beware falsely labelled “kombucha”. These invariably canned drinks are routinely pasteurised and filtered for shelf stability. They pour clear instead of cloudy and cannot grow a SCOBY — yet they still call themselves “kombucha”. Lax, poorly-enforced UK labelling laws allow this deception, as seen with M&S’s new range of 750ml bottled “kombucha” displayed in the ambient soft drinks section.

It is simply no longer viable for authentic, wholesome kombucha brands in glass bottles to compete with these cheaply made “imposter brands” in the retail space. Despite being heavily processed or artificial, they still carry the name “Kombucha” on the can. The uninformed consumer will instinctively almost always choose the cheaper option, believing it to be the real thing, unaware they are buying a far inferior product.

KOMBUCHA IN CANS HEALTH RISK?

Some undergo “tunnel pasteurisation” inside the can. Heat kills most live microbes — the raw and, for many buying what they believe to be kombucha, the most essential component — while the acidic environment can cause aluminium and chemicals from the porous plastic lining to leach into the drink over time — especially if stored ambiently with long sell-by dates.

No long-term testing has been done on the cumulative effects of trace aluminium and microplastics, particularly their ability to bypass the blood-brain barrier with daily consumption (click here for more on the potential risk to health of kombucha in cans).

Hence why we have always used glass bottles for GO Kombucha despite the far higher cost. But for most “kombucha” makers today, profit trumps consumer safety and it’s harder to compete with these cheaper, inferior and potentially toxic products that bear little resemblance to real kombucha yet still carry the name. It’s rather ironic that it’s our authenticity and integrity that beat us in the end…

Thank you for your loyalty over the years. It has meant everything!

Gary Leigh, GO Kombucha Founder

A UNIQUE OPPORTUNITY

If you’ve always dreamed of starting your own business and want to preserve the heritage of real kombucha, this is a rare opportunity to acquire our equipment and expertise!

You could be brewing within days using our scientifically proven, perfectly balanced method — bypassing years of trial and error. We offer a full week of hands-on training and ongoing support to help you create your own brand.

“HOLY GRAIL OF KOMBUCHA BREWING”

The GO Kombucha brand is also for sale: our proprietary recipe (the holy grail of consistent kombucha brewing!), premium branding, website, social media, 6,000-strong customer base, 23 years of earned goodwill…

I built this business organically from the ground up, without investors or grants. You’ll be acquiring a heritage kombucha business in robust health, with an impeccable trading record — and among the finest of reputations in the global kombucha sector to boot!

For the Information Memorandum, sales prospectus and last 5 years’ turnover/EBITDA email: sales@gokombucha.co.uk (genuine enquiries only).

A: GO Kombucha is family-owned and handcrafted in small batches with naturally purified local spring water, as opposed to industrialised, mass produced variants that are highly adulterated for shop shelf stability and packed in plastic-lined aluminium cans which take up less shelf space.

GO Kombucha is “the real thing”; artisanal kombucha delivered to your front door in glass bottles — like milk used to be! — within 24-48 hours of ordering via our online Booch Boutique. The finest traditional kombucha in a glass bottle, at a favourable price compared with canned, generic supermarket variants! Back to top